Thanks, Ezinne. The whole thing seems rushed to market. I know Ev and friends have access to excellent web and UI designers. It took a great team to develop the original Medium “style.” I suspect there’s either too many cooks in the kitchen or the wrong person is calling the shots.
I hope they don’t plan to “layer” things in as time goes along. Nothing disconnects a brand from its audience faster than the brand losing sight of its unique role with its audience. And nothing dilutes a brand’s visual identity faster than repeated and ill-executed change.