Mine was a simplistic response to the subject at hand. I wasn’t implying it’s a matter of “if you write, it they will come.” I’m sure the people who have successful blogs today have them because of a combination of a lot of variables (crazy good writing, timing, building a dedicated audience, exclusivity of content, blah, blah, blah), including a lot of hard work … but they do exist and their audience knows where to find their offerings.
I know this guy who’s been doing this stuff for a while, his “success” isn’t measured by a “huge” following. He’s got the “right” following. He gets speaking gigs, writes books, writes guests columns, and consults all over the country. Constantly. But his online content is found primarily in one place, his blog.
Then there’s the whole leveraging Medium for bigger and better things.
Don’t get me wrong. Medium’s not the best of all possible worlds, but it’s the as good as it gets right now. Besides, it can’t be all that bad, right? I’m still here. And so are you. LOL!