Joe, the big brains of Medium giveth, and the big brains taketh away. Ugh. The centered logotype simply gives a more unified to the mobile app. Between you and me, I don’t mind the centered type, but it kinda leaves the header space a little unbalanced (with the Search, Bookmarks, Notifications, and avatars in the righthand corner). But hey, I can live with it. If the green monster didn’t send me running for Wordpress, neither will this design tweak.

As for the white background sans the beige border … that’s cool. That’s the way most logos live, floating on a white background. The black background is for use as a button or bug.

I think you may be right about it possibly being rushed. Maybe someone got cold feet and said “No! They like it too much! We can’t have that!”

Who knows?

Author, artist, accidental activist, founder Our Human Family ( Social media: @clayrivers. Love one another.

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