Charlotte, you hit the nail on the head here. But I’m happy to say that other work has since materialized and I have no shame or remorse in the way I conducted business with them.
I attribute part of this to attitudes about about design. With the advent of Photoshop, Illustrator, and InDesign, everyone thinks they’re a designer. But knowing software tricks is not the same knowing sound design principles. People also assume their subjective opinion about design makes them credible in the design arena. It’s crazy. It’s similar to the mindset that says, “I have a computer, therefore I’m a writer.” GAHHH!!!
A fellow art director friend of mine says that it all comes down to “price versus value” and this client did not value the services they received.
Thanks for reading, commenting, and the well wishes!!