Case Study

“Christmas Is”

The Concept

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The Rockefeller Center Christmas tree (photo by Andrew Dallos) and New York City Ballet’s poster for their perennial production of The Nutcracker.

Comps

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First a found illustration, with a little colorization of the tree, and the night sky.
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A little more colorization added to 30 Rockefeller Center and some placeholder text.

Plan B

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And We’re Off and Running!

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The unusual ornament that served as the inspiration for a Christmas tree.

Off-Ramp Ahead

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Rewriting : Writing :: Refining : Designing

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Variation on a theme: the book’s title set in Tungsten (left) and Poster Bodoni (right).
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A revised Christmas tree with a bond font for the title and color tests on the author’s name.

Clients Do the Darnedest Things

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Where There’s a Will …

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A new ribbon, another font option, and a different sized tree.

Right Under My Nose and Yours

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Which Brings Us to

Written by

Author, artist, accidental activist, founder Our Human Family (http://medium.com/our-human-family). Social media: @clayrivers. Love one another.

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